Loek’s Masterclass


Syed Sohail Javaad

Executive Director Digital Financial Group State Bank of Pakistan

Umer Lodhi

Country Manager Carrefour Pakistan

Loek Berendsen

Mr. Omnichannel, Founder at BoldRethink360.com Former Global Strategic Advisor

Rana Tariq Mehboob

Chairman, Chainstore Association of Pakistan (CAP) Chief Executive Officer, Royal Tag

Shamoon Sultan

Founder & CEO

Saira Awan Malik

Vice Chairperson and Group CEO, TCS Holdings

Muhammad Yahya Khan

Group Head-Digital Banking Bank Alfalah Limited

David Macadam

CEO - The Middle East Council of Shopping Centers & Retailers - MECS+R

Ali Rez

Chief Creative Officer MENAP Impact BBDO Group

Syed Fawad Ahmed

Strategy & Transformation Director Unilever Pakistan

Mehvish Waliany

Chief Operating Officer Alkaram Studio

Farhan Hassan

Head of easypaisa Wallet Business

M Ammar Hassan

Chief Marketing Officer Daraz

Hamza Jawaid

Co-founder Bazaar Technologies

Altaf Hashwani


Muntaqa Peracha

Chief Executive Officer, foodpanda Pakistan

Qasim Awan

Executive Director TCS Holdings

Kassim Shroff

Co-Founder & CEO
Krave Mart

Asad Shafi

-CEO, Cross Stitch -Co-founder and Vice Chairman, CAP

Ibrahim Sohail Tabba

LuckyOne Mall

Moazzam Ali Khan


Wasif Sikandar Butt

-Director, Maria B. -Co-founder and Past VC, CAP

Naureen Hyat

Zood Pakistan

Dr. Jawaid A. Ghani

Pro Vice Chancellor and Professor, Al Ghani University Former Dean, SDSB-LUMS

Salman Bashir

Chase Up

Asfandyar Farrukh

Co-founder, Chainstore Association of Pakistan (CAP) Managing Director, HUB (Urban Brands)

Nida Siddiqui

Head of E-commerce (DGM) Alkaram Studio

Munsub Abrar

Naheed Super Market

Raza Matin

- Co-Founder & CEO, Chikoo - Better Than Cash Alliance

Usman Barkat

Chief Product Officer

Saif Ali

-Venture Partner, Golden Sparrow -Ex-Executive Director, Dastgyr Technologies

Mutaher Khan

Data Darbar

Adil Ahmed

Director & Co-Founder Symmetry Group

Alexandra Topalian

GITEX FINTECH SURGE, Saudi Cinema Connex, CityScape
(Master of Ceremonies)

For instant agenda updates, WhatsApp us at 0321 8747595. #StayInformed


Registration and Morning Refreshments

Recitation from the Holy Quran and National Anthem

Introductory Note: Hamza Wasi Hashmi – CEO, TerraBiz

Welcome Speech by Conference Co-Host: Qasim Awan – Executive Director, TCS Holdings

Welcome Speech: CAP's Vision for Retail Excellence at The Retail Show 2023 Rana Tariq Mehboob – Chairman, Chainstore Association of Pakistan; & CEO, Royal Tag

Inaugural Session

Address by Guest of Honor: Democratizing Digital Commerce Syed Sohail Javaad Executive Director Digital Financial Services Group, [DFSG],State Bank of Pakistan

Presentation: Turning Last-Mile Exceptions into Exceptional Customer Experiences Saira Awan Malik – Vice Chairperson and Group CEO, TCS Holdings

International Keynote: Transforming Retail with Omnichannel

Here’s a glimpse of what to expect:

  • Gain insights into the trends shaping the next five years, uncover thriving retailers, and grasp their success strategies.
  • Get equipped to tackle cost-of-living challenges.
  • Incorporating smart data, transformative AI, and new technological advances to spearhead retail and e-commerce practices.
  • Enhancing your brand experience through value-added elements that evolve with the times to match your customer profile.
  • Driving productivity gains through systematic and concrete, real-time inventory and sales strategies.

Loek Berendsen Mr. Omnichannel; Founder at BoldRethink360.com; and Former Global Strategic Advisor, Digital Customer Experience Store, IKEA

Interaction with audience

Inauguration of the Exhibition (Tea and Networking Break)

Inauguration of the Exhibition (Tea and Networking Break)

Threads of Innovation: An Exclusive Dialogue with Shamoon Sultan – Founder & CEO, Khaadi Transforming the In-store Customer Experience - Inspiration, Experiments and Successes

Asfandyar FarrukhCo-Founder, CAP and MD, Urban Brands (HUB) (Moderator)

Keynote Presentation: The Persuasive Power of Creativity

Join Ali Rez, a luminary in global advertising, as he unveils the secrets to igniting consumer engagement and creativity. Backed by data-driven examples, Ali Rez demonstrates how creativity becomes a brand's most potent asset. It doesn't just stand out; it creates real value, sparks conversations, and, fundamentally, persuades to purchase. With a wealth of experience, Ali is poised to revolutionize how Pakistani consumer and fashion retail leaders approach their craft. This session isn't just about expanding horizons; it's about creating brands that transcend boundaries, leaving an indelible mark on the world stage. Discover the art of branding for unparalleled international retail success.

Ali RezChief Creative Officer, Impact BBDO (MENAP)

Keeping up with the Consumers: What Will Stay and What’s Going to Change? Slot Reserved for Partner

Influencer Role Evolution & Changing Landscape of Digital Advertising, Muhammad Ammar Hassan – Chief Marketing Officer, Daraz

Group Photo and Mementos Distribution

Lunch and Networking Break

Practical Insights for Retail Success (Via Video)

Join David Macadam for insights on relationship building, navigating trends, decoding your audience, leveraging tech impact, analyzing retail data, and enhancing customer experience. Practical strategies for today's dynamic retail landscape.

David MacadamCEO, The Middle East Council of Shopping Centres & Retailers - MECS+R

Ibrahim Tabba – Director, LuckyOne Mall

Omnichannel Mastery: The Nuts and Bolts of Fashion E-commerce, Nida Siddiqui – Head of E-commerce (DGM), Alkaram Studio

Group Photo and Mementos Distribution

Evolving FMCG Strategies for Inflationary Times – Traditional Retail and E-commerce Insights

Join us for a compelling session where industry leaders delve into the ever-evolving world of Fast-Moving Consumer Goods (FMCG). Explore strategies for thriving in inflationary times and unlocking growth through both traditional retail and emerging e-commerce trends. This moderated discussion spans the entire retail spectrum, from traditional stores to cutting-edge e-commerce platforms. Don't miss this invaluable opportunity to gain insights into the future of FMCG!


Umer LodhiCountry Manager, Carrefour Pakistan

Kassim ShroffCo-Founder & CEO, Krave Mart

Dr. Jawaid Abdul GhaniPro Vice-Chancellor and Professor, Al Ghazali University / Former Dean, SDSB – LUMS

Syed Fawad AhmedStrategy & Transformation Director, Unilever Pakistan

Muntaqa PerachaChief Executive Officer, foodpanda

Alexandra TopalianGITEX FINTECH SURGE, Saudi Cinema Connex, CityScape (Moderator)

Group Photo and Mementos Distribution

Cash to Code, Digitalizing merchant payments in Pakistan’s digital economy, Farhan Hassan – Head of Wallet Business, easypaisa

Taking Personal Branding to the Next Level – The Journey of Mashion.pk and M by Mahira (On Stage Conversation)

Guests: Mahira Khan and Hassan Khan Founders, Mashion

Host: Alexandra TopalianGITEX FINTECH SURGE, Saudi Cinema Connex, CityScape

The B2B E-commerce Revolution

  • Digitalizing the Supply Chain
  • SME Retail Financing
  • Game-Changing Tech for Small Retailers
  • Unlocking growth through Digital Payments


Hamza JawaidCo-founder, Bazaar Technologies

Moazzam Ali KhanCo-Founder, SnappRetail

Naureen HyatCEO, Zood

Mutaher KhanCo-Founder, Data Darbar

Raza MatinCo-Founder & CEO, Chikoo / Digital Payments Consultant - Pakistan, Better Than Cash Alliance

Saif AliVenture Partner, Golden Sparrow and Former Executive Director, Dastgyr Technologies (Moderator)

Transforming Retail with Generative AI: What Brands Need to Know, Usman Barkat – Chief Product Officer, Algo

The Human Connection, Sohail Zindani – Leadership and Innovation Consultant / Co-Founder and Partner, Ashrei Tech

Group Photo and Mementos Distribution

Vote of thanks and Closure followed by refreshments

Loek Berendsen’s Masterclass

Post Conference Masterclass:Omnichannel Mastery with Loek Berendsen

Elevate Your Brand for

Profitable Growth

Wed, Dec 06, 2023



Dear Esteemed Participants!

I am honored to extend a warm welcome to you at The Retail Show – #TRS23, a significant event that embodies progress in the retail industry. This marks our third edition of this remarkable conference, made possible through our valued partnership with the Chainstore Association of Pakistan (CAP). Thanks to CAP's steadfast support, we proudly declare The Retail Show as an event crafted by the retail community, for the retail community.

The retail sector is a cornerstone of Pakistan's economy, contributing over 18% to the GDP and employing nearly 16% of the total labor force. It plays a vital role in driving economic growth and providing employment opportunities for a significant portion of our population.

A special welcome goes out to Mr. Loek Berendsen, the distinguished Founder of Bold Rethink and Former Global Head of IKEA Customer Experience, who will be sharing his invaluable insights through a keynote and masterclass. Our mission has always been to bring together a diverse array of international and Pakistani speakers, all with the aim of empowering our local retail and e-commerce sectors. In our previous two editions, TerraBiz & CAP collaborated to host over 70 speakers, partner with 64 organizations, feature 30 exhibitors, and welcome 1400 delegates from over 370 companies across two cities.

As our theme and agenda suggest, meticulous research has been put into crafting an agenda that caters to both local and global interests. This summit is poised to unite around 500 leaders from various retail sectors, ranging from e-commerce and malls to banks, payment companies, regulators, FMCG giants, supermarkets, fintech innovators, logistics experts, and technology pioneers.

I urge you to register early, as our past events have been completely sold out. The invaluable knowledge and networking opportunities that await you at The Retail Show are not to be missed.

After the main event, we offer a full-day masterclass with Loek Berendsen, providing a unique opportunity to elevate your brand for profitable growth.

I eagerly anticipate welcoming you to this transformative event. Together, let's shape the future of digital commerce.

Warm regards,

Hamza W. Hashmi

Chief Executive


As the official torch bearer of the retail sector in Pakistan, CAP is delighted to be the strategic partner of The Retail Show 2023. Despite various challenges, our country's retail landscape continues to progress and innovate with unwavering resolve, performing a leading role in the domestic economy. With every passing day, the retail ecosystem is transforming through rapid technological innovation and human capital development, fuelled by stakeholders across the entire value chain.

To ensure Pakistan's progress through domestic resurgence and international expansion, continuous learning and open-minded collaboration is imperative. At TRS23, businesses and stakeholders will get an amazing opportunity to absorb knowledge and insights from a great lineup of international experts and our home-grown trailblazers.

We are excited to continue our partnership with TerraBiz to make this event highly relevant and engaging, to ensure that organized retailers along with the entire ecosystem keep reaching new heights.

Warm regards,

Rana Tariq Mehboob

Chairman, Chainstore Association of Pakistan, CEO, Royal Tag

I am excited to say that The Retail Show 2023 will bring entrepreneurs and professionals together from across the retail spectrum to share ideas and experiences towards the betterment of retail as a whole and, ultimately, the people of Pakistan.

There can be no doubt that retail touches every single person and, as a result, it is the spearhead of domestic and international trade. Every finished product that is produced or sourced is ultimately bought by end consumers from retailers. To achieve this, there is a multitude of allied industries and sectors that are deeply connected with retail businesses, such as agriculture, manufacturing, cottage industry, packaging, distribution, logistics, real estate, IT, financial services and advertising to name but a few.

I expect that this landmark event will put a much-deserved spotlight on the enormous possibilities that the future holds for retail and, by extension, the entire economy. All the attendees will surely benefit by hearing from and interacting with a wide variety of industry experts and thought leaders on topics as vital as the ecosystem itself."

Warm regards,

Asfandyar Farrukh

Co-Founder, Chainstore Association of Pakistan MD, Urban Brands (HUB, Hobo & FHS)


- Democratizing Digital Commerce

- Evolving Urban Retail Dynamics in Pakistan

- Evolution of the In-store Customer Experience in Pakistan Inspirations, Experiments and Successes

- The Persuasive Power of Creativity

- Turning Last-Mile Exceptions into Exceptional Customer Experiences

- Unlocking Banking's Value Proposition for Retailers and Their Customers

- Influencer Role Evolution & Changing Landscape of Digital Advertising

-From Clicks to Bricks: Transforming Retail with Omnichannel

- Omnichannel Commerce: Empowering Retailers and Consumers for a Cashless Future

- Collaborative Synergy: Maximizing Benefits for Shoppers through Mall Owner-Retailer Partnerships

- Spotlight Session: Taking Personal Branding to the Next Level – The Journey of Mashion.pk and M by Mahira

- Evolving FMCG Strategies for Inflationary Times – Traditional Retail and E-commerce Insights

- Frictionless Commerce: Unlocking Customer Delight with AI-Powered Shopper Experiences

- Empowering Kiryana Stores: The B2B E-commerce Revolution

- Post Event Full Day Masterclass: Omnichannel Mastery with Loek Berendsen: Elevate Your Brand for Profitable Growth (Wednesday, December 6, 2023)




The sponsorship available at The Retail Show will increase your company and brand exposure in front of an important audience attending the event from across Pakistan. Whether you want to increase the visibility of your brand, launch new projects, products or services, generate sales leads and be connected with retail professionals and key decision makers. Demonstrate your industry leadership by becoming one of the The Retail Show sponsors.

For packages and further details, please contact Talha Shabbir
Call/ WhatsApp: 0321 84747595 / 0300 2133849
Email: [email protected]





Why Exhibit

The Retail Show - #TRS23 is meticulously organized in collaboration with the Chainstore Association of Pakistan (CAP), the foremost trade body representing over 200 major retailers in the country. CAP members collectively oversee approximately 20,000 outlets, directly or indirectly affecting the livelihoods of nearly a million individuals.

By exhibiting at TRS23, you will be among around 600 professionals from CAP member and non-member companies, originating from major cities across Pakistan.

Participating companies will enjoy numerous benefits, including:

  • Generate New Business
  • Amplifying Brand Exposure
  • Staying Current and Competitive
  • Launch Latest IT Solutions Showcasing the Latest Tech and Customer Solutions
  • Networking with Industry Leaders, Potential Clients, and Buyers at TRS23


(Size: 2 m x 2 m)

Booth Investment

PKR 200,000/- +13% SST

Discounted Price for

PFA and P@SHA Members:

PKR 150,000/- +13% SST

To secure your participation at TRS23, please get in touch with Talha Shabbir

Book your stall now:

Call/ WhatsApp: 0321 874 7595 / 0300 213 3849
Email: [email protected] [email protected]

The exhibitor's package is thoughtfully designed to maximize your impact:

  • 1 conference pass for the CEO and an additional pass for an accompanying C-level executive. [Valued at PKR 30,000]
  • 1 pass for Loek Berendsen's Masterclass on Wednesday, 6th December [Valued at PKR 50,000].
  • 2 passes for the staff overseeing the exhibition booth, with lunch access provided.
  • Host your TRS23 business appointments in your personalized, branded shell scheme exhibition space.
  • A standard booth located within the expo area, furnished with a backdrop displaying the company name, a counter table with 2 chairs, a power socket, a spotlight, and flooring.
  • Your company logo prominently featured across marketing collateral and banners as an Exhibitor.

Important Note:

  • Payment Terms: 100% Payment due at the time of confirmation, no later than Monday, November 20, 2023
  • SST (Sales and Service Tax): 13% SST will be charged on the total partnership amount
  • Payment Method: Payments are to be made in favor of TerraBiz through cheque or bank transfer
  • Availability: Spaces are limited and will be allocated on a first-come, first-serve basis
  • Stall Branding and AV Setup: Clients are responsible for stall branding and arrangement of AV equipment, to be operated on mute

Past Supporting Partners


The retail sector's growth is phenomenal, contributing 18% of GDP and employing 16% of the workforce. It's interlinked with various sectors, and we're witnessing a positive transformation with organized retail and online retailing.

Razak Dawood - Federal Commerce Minister

The summit highlights the importance of the retail sector and the e-commerce opportunities for retailers in Pakistan. With a USD 4 billion e-commerce market and only 1% retail online, the potential for digital transformation is immense.

Aisha Moriani - MoITT Government of Pakistan

Initiatives like this should be appreciated and continued every year.

Shamoon Sultan - Khaadi

TerraBiz and CAP created a great retail platform. It offers valuable networking and learning opportunities for the retail community. We appreciate the focus on this sector.

Faisal Nadeem - Dolmen Group

The conference brought industry brands together, fostering collaboration and knowledge-sharing. Retail's rapid digitization is exciting. The discussions covered key areas from payments to logistics, indicating industry readiness for tech-enabled retail.

Usman Barkat - Algo

Being part of a retail innovation panel was a wonderful experience. TerraBiz did a great job organizing the event, and it's lovely to network and learn from industry experts.

Nida Siddiqui - Bonanza Satrangi

The Pakistan has great opportunities in the international market. Pakistani companies should focus on the future and take their products to the world.

Wille Eerola - Marketing Man, Finland

The conference emphasized the importance of supply chain in retail. It was a valuable networking opportunity. We look forward to more such sessions bringing people together regularly.

Qasim Awan - TCS

The event covered real industry issues and opportunities. Digitizing Pakistan's economy is crucial for success, and the retail conference addressed this perfectly.

Shahzad Shahid - TPS


Shopping Malls

Hypermarkets / Departmental Store

Quick Commerce

Banks and Financial Services

POS / Payment Innovation

Retail Tech

Loyalty and Cashback Rewards


Furniture / Lifestyle

BNPL (Buy Now Pay Later)

3PI / Fulfillment / Last Mile Delivery

B2B and B2C Marketplaces

Fashion & Apparel

Footwear & Accessories

Some Moments of 1st FOR’2022

Video Testimonials



A. Moosajee Sons A.F.Ferguson & Co Aboutime (Brand Merchants) ACCA Adamjee Life Assurance
Adlytic AK Marketing Akhuwat Al Asar Mall of Mandi Bahauddin Al Baraka Apparel - Diners
Al Fatah Store Al Karam Textile Al Nasser Pakistan Al Rahim Textile Alfaz Enterprises
Algo Algoniv Solutions Alkaram Studio Altaf Cash & Carry Qasur Amir Adnan
Anjarwala Sweets and Bakers Arif Habib Commodities Audex Consulting Avenew Marketing Ayyaz Ahmad and Associates
BaadMay Bachaa Party Bake House Rahim Yar Khan Bank Alfalah BATIK
BeautyLuxe Befiler Beyond East Bharmal System Designers BLESSO Cosmetics
Blue Ladder BlueEx Bohra Developers Bonanza Garments Bookkaru
Boulevard Mall BPC Banking Technologies Brand Merchants BTW - By The Way Burque Corporation
Business Recorder Cakes & Bakes Call Courier Cambridge Garments Care Pharma
CBS Gujrat Panjab Cash & Carry Islamabad CFA Society Pakistan Chainstore Association of Pakistan Charcoal
Chase Up Chase Value Clive Shoes CMC M Tech Cocobee
Coeus Solutions CommsPk Computing Solutions Confiz Contegris
Cotton & Silk COUGAR Cresset Technology Cross Stitch Daraz (Alibaba Group)
Dawood Lawrencepur Dhanak Diamond Supermarket Dolmen Group Dukan.pk
DVAGO ECS - Ehsan Chappal Store Edenrobe Ego Ehad Healthcare
Elahi Group of Companies Emirates Logistics Engine Epinovus by Alchemative Equator
E-Sparks Expanderz Farmaish Fazal Din's Pharma Plus Fine Fabricators
Firdous Cloth Mills Pvt Ltd Firhaj Footwear - Hush Puppies First DigitalTakaful Company Foodpanda Footmetrics
FOREVER-21 FranklinCovey - Pakistan Frontier Foundry Steel Futafut Services Generation
Genesis Holdings Ginkgo Globright GoPayFast Graana
Grand Square Mall Gul Ahmed Hafiz Brothers Media Solutions Hanker HBK Arena & Hypermarket
Hopscotch House of Charizma HUB (Urban Brands) Hush Puppies & CAT Footwear Hypermall
Image Pakistan Imarat Group Insignia Inspurate Business Services Integration Xperts
Interconnection Trading & Sourcing International Industries Limited IoBM IPO-Pakistan ISACA
Ismail Farid Ismail's Clothing Jafferjees Jin Technologies Private Limited JOMO Technologies
JULKE Kaprang Fashions (PVT) Ltd Karachi Tax Bar Association KEENU Khaadi
Khan International Brands Kharidar Kinecto Kiryana Services Private Limited KK Mart Multan
KPMG Taseer Hadi & Co. Lahore Pharma LAMA Retail Latt Liv Designs Lawrencepur
Liberty Books Lifestyle Collection LimeLight Lucky Landmarks LuckyOne Mall
Lumensoft Technologies LUMS Lyallpur Galleria Shopping Mall M Jafferjees M&P Express Logistics
Mafco Maison Consulting Mall of Mandi Vahauddin Mall of Sargodha Mall One Wazirabad
MANTRA Maria-B Designs Marketing Association of Pakistan Marketing Man Martin Dow
Maulana Tariq Jamil - MTJ Maxillion Corp Maypole Pvt. Ltd. McMaster Meezan Bank Limited
Mima Group Ministry of Commerce Misbah Cosmetics Moellhausen MONARK
MOTIFZ Mr. Mart Gujrat Naheed Super Market NCCPL NAUROZ
NDURE Neem Pro NiFT Nishat Linen NovaCare
Novatex O Consulting Ocean Mall OLX OmniEngine
Optic World OPTP Orient Textile Mills OWARE Technologies P@SHA
Pakistan Advertising Association Pakistan Children's Heart Foundation Pakistan Fintech Network PIDE Pak-Qatar Family Takaful
PARA Passo Prints Paymob PharmEvo Pie in The Sky
PostEx Premier Agencies Premier Group Prince Shoes Profit Magazine
Pronto Q-Solutions Rana Trading Co. Rasbree Resham Textile Industries
Retail Avenue - Dolmen Group Retail Matrix Consulting Retailer Pakistani Retailer University Retailmedia
Riphah University Roll - Unilever ROLLOVER Rollover Kids Company Royal Junior
Royal Tag Ruba Digital Sach International Sach International - Lawrencepur Safepay
Salaam Takaful Sana Safinaz Sanaulla Corporation Sapphire Retail Saya Retail
SB Electronics Eng. & Control Sefam Servaid Service Sales Corporation Sethi Life Style Gujrat
SEWERA Shabbir Textilemills - Dynasty Shapers SHISPARE Shop Smart
Shopistan Sigma Distributors Sitara Studios SJS International Socio Engineering Technologies
SPAR Pakistan Speed Pvt Ltd. Sputnik Footwear Square One Mall Starlet Retail
Stile Strateasy Consulting Stylo Shoes Sulafah Superior University
SuperNova Solutions Swyft Logistics Symmetry Group Systems Limited SZABIST Karachi
Taar Consulting Tapsys TAQ Logistics TCS Team A Ventures
TechMixers Tejarat Rabeha Tesoro Ventures The Bank of Punjab The Crescent Textile Mills
ICAP The Vertical TiE Melbourne TMPL TPS Worldwide
Traditions by Saleem Fabrics Transhold U&I Garments Ultra Chemicals Ultra Club Fashion
Unifonic Unilever Unity Foods Unity Retail Universal Network Systems
Uniworth Dress Co. Unze URBANSOLE Utility Stores Corporation Vizpro
Waada Digital Wah Brands Walkeaze WQ Print Studio Xtak
Zara Shahjehan Zeitgeist ZeroSlip Zip24 Zuria Dor


(Includes lunch, refreshments and business networking)

For registration(s), send us the Name, Designation, Organization, Mobile, E-Mail and Postal Address to, Email: [email protected]

For Brochure & Online Booking

For sponsorship, exhibition, larger groups, and further details, please contact

Talha Shabbir
+92 321 874 7595
[email protected]

Mohammed Phaysal
+92 300 213 3849
[email protected]

Noor Ul Aain Sheikh
+92 304 3939 615
[email protected]